Better Robots.txt by Pagup

App-ads.txt & ads.txt Manager for WordPress

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Ad partners are frequently adding new demand sources to their Ads.txt & App-ads.txt lists of authorized sellers.

  • Create your Ads.txt & App-Ads.txt files with the same tool (all-in-one)
  • Add manual entries (copy-paste) for « ready-to-use » code snippets.
  • Edit & manage your files on demand
  • View Ads.txt & App-Ads.txt files before/after publishing

How does app-ads.txt & ads.txt Manager work to implement app-ads.txt & ads.txt:

Provide a developer website in your app store listings. Ensure that the proper developer website URL is accessible in the developer website section of the app store (advertising platforms will use this website to verify the app-ads.txt file).

In App-ads.txt & ads.txt Manager, go to settings page

  • Ad Source Domain
    — The canonical domain name of the SSP, Exchange, system that bidders connect to (they publishes a document detailing what domain name to use).
  • Publisher ID
    — This must contain the same value used in transactions (i.e. OpenRTB bid requests) in the field specified by the SSP/exchange (For OpenRTB = publisher ID | For OpenDirect = publisher’s organization ID).
  • Type of Relationship: (Direct, reseller)
    — Your direct demand partners should be listed as “direct.” If your partners are using third-party resellers to sell your inventory, such providers should be listed as “reseller.” In any case, you should not add any provider to your app-ads.txt file unless you or your partner have a direct relationship with them.
  • Ad Source ID
    — An ID that uniquely identifies the advertising system within a certification authority.
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About app-ads.txt & ads.txt Manager

What’s app-ads.txt?

In June 2017, the IAB (The Interactive Advertising Bureau Tech Lab) launched ads.txt, a file enabling web publishers to designate authorized digital sellers of their ad inventory. Ads.txt helped the industry distinguish real supply sources from fake ones, and after its immediate success and adoption, the next logical step was to extend the reach of ads.txt into the mobile app ecosystem. App-ads.txt is the mobile in-app equivalent of this specification, which mobile publishers can implement.

The app-ads.txt file is the version of ads.txt for mobile in-app and OTT advertising, to combat bad actors that disguise themselves as another company’s app in order to siphon the money that advertisers are spending on mobile and OTT advertising. App-ads.txt files are formatted the same as ads.txt files (view IAB FAQ for ads.txt and app-ads.txt).

Thanks to app-ads.txt file, Mobile and OTT app publishers can list the ad tech vendors that are authorized to sell or resell their ad inventory, and programmatic ad buyers can check these lists to make sure that a company claiming to offer an app’s inventory is actually able to sell the app’s inventory.

What’s ads.txt?

It is an IAB-approved text file that aims to prevent unauthorized inventory sales. In a fragmented advertising ecosystem, ads.txt serves as a method of improving transparency for demand side platforms. In fact, DSPs aren’t buying web supply that isn’t authorized via ads.txt.

Concretly, publishers drop a text file on their web servers that lists all of the companies that are authorized to sell the publishers’ inventory. Similarly, programmatic platforms also integrate ads.txt files to confirm which publishers’ inventory they are authorized to sell. This allows buyers to check the validity of the inventory they purchase.

More details here

This file opens the door for a new level of transparency.

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