Presets
Presets help you start from a policy model instead of a blank robots.txt.
For many WordPress websites, the preset is the smartest place to begin. You can refine later.
For most websites, start with Essential.
Essential
Best for
- most WordPress sites
- small business websites
- site owners who want a safe and practical first setup
Why choose it
- It improves the default setup without pushing the site into a restrictive policy too early.
- It is the easiest place to start if you are not technical.
- It gives you a guided path before you decide whether stricter controls are even necessary.
Not ideal for
- sites that already know they need deeper AI or archive controls
- users who have a clear reason to pursue a stricter protection-first stance
AI-First
Best for
- publishers
- blogs and editorial teams
- content sites that want to express clearer AI usage preferences
Why choose it
- It introduces deeper AI and LLM governance without turning the site into a hard lockdown.
- It is the right fit when you want your policy to distinguish more clearly between search, answer generation, and training.
Not ideal for
- people who only need a basic safer default
- people who do not need paid controls at all
Fortress
Best for
- protection-first sites
- stricter publishing teams
- websites that want stronger controls around archive, bots, and scraping
Why choose it
- It is the strictest guided option in the product.
- It is useful when openness is not your first priority.
- It fits cases where archive capture, scraping, or broader bot exposure is a real concern.
Not ideal for
- beginners who simply need a clean default configuration
- sites that benefit from a more open discovery model
Custom
Best for
- advanced users
- agencies
- people who want to build the policy module by module
Why choose it
- It gives more freedom when you already understand the trade-offs.
- It is the right option when your site does not fit neatly into a standard preset profile.
Not ideal for
- users who are still learning how different crawler categories affect their site
- people who want the fastest safe starting point
Presets by business type
| Business type | Recommended preset |
|---|---|
| Small business website | Essential |
| Content publisher | AI-First |
| WooCommerce store | Essential or AI-First |
| Protection-first or archive-sensitive site | Fortress |
| Agency / advanced user | Custom |
Common mistakes
- Choosing Fortress too early without understanding the trade-offs
- Expecting a preset to act like a firewall
- Overblocking social or useful discovery bots without a clear reason
- Starting with Custom before you understand the product logic