E-commerce Optimization
Location: Step 8 — E-commerce Optimization
This step is designed for WooCommerce and store-like WordPress sites that need to reduce low-value crawl paths. Stores generate parameter noise and transactional URLs quickly, and a clean crawl posture matters more than aggressive bot blocking.
What this step controls
Three choices:
- Basic Cleanup — disallows the most common transactional and account-area paths.
- Advanced Cleanup — extends the basic set with filter-heavy and parameter-heavy patterns typical of large WooCommerce catalogues.
- No Cleanup — emits no e-commerce-specific rules.
When enabled, each option emits Disallow rules under User-agent: * covering the patterns described below.
How to decide
Use Basic Cleanup when:
- the store is a standard WooCommerce install;
- transactional paths (cart, checkout, account) should not be indexed, but product pages and categories should remain open.
Use Advanced Cleanup when:
- the catalogue is large and filtered URLs generate parameter explosions;
- crawl-log analysis shows wasted budget on faceted browsing or duplicate filter combinations;
- the operator already understands which parameters are safe to disallow.
Use No Cleanup when:
- the site is not actually an e-commerce site and the step does not apply;
- a custom rule set already handles the same patterns.
What this step targets
The patterns this step typically addresses:
- cart pages;
- checkout pages;
- customer account pages;
- filter-heavy or parameter-heavy product or category routes.
The exact rules are generated by the plugin against the live site, so the preview at Review & Save is the source of truth for what will actually be published.
What this step does not do
This step does not:
- disable WooCommerce functionality — only crawler visibility of certain URLs is affected;
- replace canonical tags or
noindexheaders if the underlying SEO concern is duplicate content; - block bots that ignore
robots.txt.
Plan tier
- Free: Basic Cleanup.
- Pro / Premium: Advanced Cleanup.